Landing Pages are pages of a website with one main focus: conversion. Thus, these conversion pages have fewer elements than a traditional page, focusing only on the core offering it offers.
Landing Pages, also known as landing pages, are primarily focused on converting visitors. These are pages with few elements and focused on one main CTA, avoiding distractions and ensuring the desired conversion.
Imagine the following scenario: You’re attracting millions of visits each month to your blog and your site, but you can’t take them to the next step, which is to keep walking through the sales funnel toward buying.
In theory, all these visits are great, but in practice they’re not really impacting your business.
For this purpose, specific pages are created that set aside elements that might distract the user’s attention, such as menu, text overflow or other information that is unnecessary for the purpose of having the user perform an action.
However, a Landing Page may also contain a special offer, a purchase conclusion, or any other action that makes sense within your strategy.
The Relationship Between Business Opportunities and Landing Pages
But you may be thinking, “Why do I want my visitors to fill out these forms and perform these actions?”
And the answer is simple: generate leads.
Leads are business opportunities for your company. After all, as we said at the beginning, it is very good to generate visits, but only visits do not grow any business.
So, with your prospect’s contact information, such as name and email, you have the chance to:
start building a closer relationship with him, increasing his trust and empathy;
understand exactly who the people accessing your content are and if they really have the profile of your ideal customer;
provide your sales team with opportunities that can be contacted at any time to finally make a sale.
And many others!
Therefore, Landing Pages conversion is a great strategy to take your visitors to the next level, whether it’s relationship or purchase.